[Sigia-l] CHI*Atlanta February Program: Jared Spool

[Alan Segal]

I want to remind everyone about our members only event with Jared Spool on
Thursday, February 23rd. An Evite has been extended to all current members
of CHI*Atlanta. If you have not yet received the Evite, please contact
either membership at chia.org or chair at chia.org and we will correct the
problem.

If you are not a 2006 member and still need pay this year's dues, I
encourage you to join ( http://www.chia.org/membership-dues.html) and
participate in this outstanding event. Food and beverages will be provided. 

Alan Segal
Chair | CHI*Atlanta
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Scent, Search, and the Pursuit of User Happiness 
Speaker: Jared Spool
Happy Users are the brass ring of web site design. Ultimately, the designers
of every site have making users happy as their primary objective. However,
many designs end up frustrating instead. Since 1996, User Interface
Engineering's main research objective is to understand how to achieve
designs which produce happy users. 
UIE's researchers have found that user happiness is directly tied to whether
the users accomplish their goals on the site. What prevents users from
accomplishing their goals? Almost always, it's poor design caused by a
design team that doesn't have all the information they need to make the
right decisions. 
In this entertaining and insightful presentation, Jared M. Spool will share
practical design strategies from highly-effective web sites. He'll show: 
. How the best teams allocate their resources by focusing on the most
important content on the site and how this affects every page 
. Proven design techniques, such as persona-based design, to help teams
understand what users need from the site 
. Why the most effective sites never relaunch, yet manage to always have
fresh designs 
. How you can utilize the scent of information and how people search for
their content to give your site a huge advantage 
You'll learn from a wide range of examples, from the sites for the US Bureau
of Labor Statistics, Netflix, and Wells Fargo, to Google, the Washington
State Attorney General's Office, and Amtrak. 
If you're planning to attend the 2006 UIE Roadshow when it comes to Atlanta
on February 24, this presentation will be the perfect high-level
introduction to the in-depth content Christine Perfetti and Jared will
present. ( More details on the UIE Roadshow at
http://www.uie.com/events/roadshow/atlanta/) 
Jared Spool's bio