[Sigia-l] Troublemakers

[Maynard, Robert]

New, mind-blowingly good article by Malcom Gladwell on search, labels, generalization risk, and "category problem," among other cool topics relevant to this list.

"It doesn't work to generalize about a relationship between a category and a trait when that relationship isn't stable-or when the act of generalizing may itself change the basis of the generalization."

Should we expect anything less from Mr Gladwell?

www.newyorker.com/fact/content/articles/060206fa_fact

Bob

Copywriter | Customer Experience 
robert.maynard at citigroup.com
904.954.7504