[Sigia-l] The Time magazine person of the year is YOU

[Andrew Boyd]

On 12/19/06, Skot Nelson <skot at penguinstorm.com> wrote:
> In 10 years will Time Magazine exist? Will any, as we currently think of
> them?

I believe that they will. Time is full of more-or-less targeted
content already (if you are more-or-less affluent, speak English, and
are interested in a given perspective on world affairs). Targeted
content will survive. The delivery format (linear paper) may not.

What will change, with the death of traditional scattergun
(non-targeted) advertising, is the value-adding to try and drag
interested readers deeper into the rabbit hole - not to "make Time my
home page" (ewww!) but control more RSS feedspace. I believe that the
high-level business model (write/gather content, sell advertising,
sell content) will not change.

I would be really interested in comment from people with a
media/communications background on this. Many of us are publishers in
one form or another, so it may be of general interest.

Cheers, Andrew