[Sigia-l] boo.com: back with a vengeance?

[Livia Labate]

Oh definitely Dave, I just thought the brand might have some bad vibes 
in attracting venture capital more than anything.

David Malouf wrote:
> To answer Livia,
>
> I think only "insiders" have the really negative association with
> "boo.com" as a brand. i think most people never learned what it was.
> So as a new brand re-defining itself and hopefully doing a better job
> (we'll have to see) there is a lot to be gained with a very simple URL
> like "boo.com".