[Sigia-l] boo.com: back with a vengeance?

[David Malouf]

To answer Livia,

I think only "insiders" have the really negative association with
"boo.com" as a brand. i think most people never learned what it was.
So as a new brand re-defining itself and hopefully doing a better job
(we'll have to see) there is a lot to be gained with a very simple URL
like "boo.com".

-- dave


On 12/4/06, Jonathan Baker-Bates <Jonathan.Baker-Bates at wheel.co.uk> wrote:
> > -----Original Message-----
> > From: Livia Labate [mailto:liv at livlab.com]
> > Sent: 04 December 2006 16:29
> > To: Jonathan Baker-Bates
> > Cc: SIGIA-L
> > Subject: Re: [Sigia-l] boo.com: back with a vengeance?
> >
> > No, FashionMall Inc and other companies (Web-A-Porter I
> > think) bought lots of their assets when it was liquidated.
>
> Oh OK. Boo.com simply redirected to Fashionmall.com, hence my confusion.
>
> I know a couple of people who worked for boo.com here and never got
> paid. http://www.ernstmalmsten.com/ was one of theirs. I would think
> that tag line might not go down too well with them...
>
> Jonathan
>
>
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-- 
David Malouf
dave.ixd at gmail.com
http://synapticburn.com/