[Sigia-l] Information Architecture 3.0

[Laurie Gray]

I'm with you, Olly. If a client wanted to call me the dog catcher, the
judge, or the garbage man, I guess I really wouldn't care, so long as
my deliverables are defined and are within my area of expertise and
I'm doing what I enjoy.

Laurie...presently otherwise known as the Design Architect on my
project (a client-provided term, actually), but doing project and
account management, requirements definition, screen and flow design,
wireframing and design definition, user research, and shmoozing
developers and their managers, and that was only what I did THIS PAST
WEEK.



On 12/2/06, Olly Wright <olly.wright at mediacatalyst.com> wrote:
 if our clients can't figure out what all
> our various job titles mean, why do we even need them? Not very user
> friendly...
>
> Yesterday was a dark day for me. Through the addition of business
> analysis and content strategy to my team, I have re-labelled
> Experience Architect. This is rather upsetting given most of my
> clients have only recently figured out what Information Architect
> means. Now they get to be confused all over again. Great for the
> business card printing industry at least.
>
> Olly Wright
> <insert job title here>
> Media Catalyst - Amsterdam