[Sigia-l] Friday quiz: Madonna's Sex Book

[Andrew Boyd]

Listera wrote:

>"I like to launch [products] early and often. That has become my mantra.
>Nobody remembers [Madonna's] Sex Book or the Newton. Consumers remember your
>average over time. That philosophy frees you from fear."
>
>-- Marissa Mayer (Product Manager for Google)
>
>Do you remember [Madonna's] Sex Book?
>Do you remember the Newton?
>Do you advocate launching products early and often?
>Do you think consumers remember just your average over time?
>If you thought you wouldn't be judged for each product as it was launched,
>would you have less fear and experiment more to create better products?
>Should product creation and releases be done on a statistical basis of
>acceptance and success?
>Do you think this is just a California/Google thang?
>  
>
Truthfully, I never owned a Newton :) But I do remember it, and as to 
the other thing, well....

To paraphrase Godin once again: look at South Park. 20% of female test 
audience members hated it so much that they cried. Statistically it was 
a bad move, yet it was and is a commercial success. Consumers remember 
the amazing and the remarkable, and everything else is just filler. 
Google needs to keep in mind that Altavista was great until Yahoo! got 
their act together. Yahoo! was great until Google emerged. Can you see a 
pattern here? :) Product creation should be done on the basis of 
marketing to the key early adopters. Build the truly amazing and they 
will come.

Cheers, Andrew

-- 
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Andrew Boyd  andrew at friendlymanual.com
Web Development/ePublishing Solutions
http://www.friendlymanual.com
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