[Sigia-l] Ears over eyes?

[Listera]

"Language and writing," said Ferdinand de Saussure, a famous Belgian
linguist, "are two distinct systems of signs. The second exists for the sole
purpose of representing the first." Translation: Print is a secondary medium
that exists as a representation of the primary medium of sound.

The implications of these findings for the advertising industry are
staggering. In many ways, they call for a complete reorientation from the
visual to the verbal point of view. This isn't to say that the visual
doesn¹t play an important role. Of course, it does. But the verbal should be
the driver, while the pictures reinforce the words. All too often the
opposite is the case.

The Brain's Ear For Info - Forbes.com
<http://tinyurl.com/943r6>

The full "Communicating" issue:
<http://tinyurl.com/92qwc>

---- 
Ziya

Best Practices,
For when you've run out of your own ideas and context.