[Sigia-l] For the Hall of the Obvious

[Gray, Laurie]

I have long advocated that one of the best-selling mobile products would be
a phone that has great reception, realistically-sized keys, a simple and
easy to use phone book, and that's about all. How many people have you heard
say, "I just want a phone to make calls"? I'd say 3/4 of the people in my
family, for example.

The problem is you'll never sell one to a carrier because there are no
revenue streams associated with it besides air time. It's dead before it
even gets started. Of course the CEOs say this (makes for good press,
doesn't it?), but let their business analysts get their hands on it and
these simple devices will contain functions for everything from phone calls
to tv-remote-control capabilities or toothbrushing, all in the name of
revenue streams.

Here is where the intersection between business and user needs collides in a
terrible crash.

Laurie (who sounds bitter this morning but who admittedly owns a
bleeding-edge phone with LOTS of bells and whistles...)



-----Original Message-----
From: sigia-l-bounces at asis.org [mailto:sigia-l-bounces at asis.org] On Behalf
Of Listera
Sent: Friday, March 18, 2005 4:56 AM
To: SIGIA-L
Subject: [Sigia-l] For the Hall of the Obvious

If you too have a folder called "I can't believe they've said it", here's an
addition:

Phones Need Simplicity Before Cool Stuff, CEOs Say

Mobile telephone services need to be far less confusing to consumers, the
heads of top U.S. wireless operators said on Wednesday, even as they talked
up complex features such as Web surfing or video on phones.

<http://snipurl.com/di61>

Ziya
Nullius in Verba

P.S. Don't use and never owned a cellphone. Now I know why. :-)


------------
When replying, please *trim your post* as much as possible.
*Plain text, please; NO Attachments

Searchable list archive:   http://www.info-arch.org/lists/sigia-l/
________________________________________
Sigia-l mailing list -- post to: Sigia-l at asis.org
Changes to subscription: http://mail.asis.org/mailman/listinfo/sigia-l