[Sigia-l] Beginner to SEO

Patrick Neeman pat at nexisinteractive.com
Thu Jun 23 16:07:28 EDT 2005


There are usually the same people that think SEO, Search Engine  
Marketing, Web Design and Information Architecture are all the same  
skill set.

They are, aren't they?

P@


On Jun 23, 2005, at 7:44 AM, Timothy Boyd wrote:
> I deal with people on a daily basis who are under the impression that
> sprinkling magic SEO dust on their site will get them more pageviews,
> build their brand, create more conversions, etc. This impression,
> sadly, appears to be rather widespread. As such, it seems worth
> repeating here what I say over and over again to said people:
>
> 1. Create meaningful content.
> 2. Mark it up properly.
> 3. Use appropriate metadata.
>
> Blammo! Your site is now "Search Engine Optimized."
>
> -tim.





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