[Sigia-l] "Strategy by Design"

[Groot, Boyd de]

If you are interested in more about this topic, check out the Design
Management Institute.
www.dmi.org

Another great thinker (and more importantly, do-er) in this area is Raymond
Turner.
http://www.design-leadership.com/


(And, the ultimate source is Lewis Carroll :-)

"Would you tell me, please, which way I ought to walk from here?" asked
Alice.
"That depends a good deal on where you want to get to," said the Cat.
"I don't much care where," said Alice.
"Then it doesn't matter which way you walk," said the Cat. )


--Boyd


-----Original Message-----
From: Listera [mailto:listera at rcn.com] 
Sent: 21 June 2005 08:32
To: SIGIA-L
Subject: [Sigia-l] "Strategy by Design"


"In order to do a better job of developing, communicating, and pursuing a
strategy, [Tim Brown] the head of Ideo [a leading product design company]
says, you need to learn to think like a designer. Here's his five-point plan
for how to make the leap."

<http://www.fastcompany.com/magazine/95/design-strategy.html>

"It all comes back to the fact that in order to really raise innovation
productivity within organizations, at the strategic level and everywhere
else, you have to increase the amount of design thinking inside
organizations. Doing so helps you get to clarity faster, helps your
organization understand where you're taking it, helps you figure out whether
you're on the right track, and enables you to adapt quickly to change."

Ziya
Nullius in Verba