[Sigia-l] Brand Creation

[Listera]

Reaching some level of saturation with middle-America, Wal-Mart is now going
to *first* re-adjust it business goals/model/thinking and *then* re-brand
some of its stores/products for upper-income customers:

CEO Lee Scott: "Wal-Mart needs to attract customers with lots of
discretionary income who shop where they want to."

Wal-Mart, Meet Prada
<http://slate.msn.com/id/2120438/fr/rss/>

Good read on how they might want to do the re-branding.

Ziya
Nullius in Verba