[Sigia-l] Images in HTML newsletters

[Eric Scheid]

On 4/6/05 7:07 AM, "John McCrory" <JMcCrory at Vera.org> wrote:

> At any rate, wouldn't the evidence that your copy and design
> improved the clickthrough rate require such a significant increase in
> clickthroughs that the static of relatively more stable rates of bounces
> would not obscure your success?

that's assuming a stable address list. many marketing efforts involve
renting an opt-in list specific to that campaign, and not all lists are as
clean as you'd want them.

e.