[Sigia-l] Images in HTML newsletters

[Skot Nelson]

On Jun 1.2005, at 13:12, Listera wrote:

> What problems are not solved by offering ASCII and HTML versions?
>
message size, amongst others. HTML messages can be bloated, and I  
find HTML messages that bundle their images particularly heinous on  
this front.

Having said that, I use HTML mail more so now than ever before.  
Generally speaking, people seem more receptive to it - the spread of  
high bandwidth connections is, I'm sure a component of it.

My rationale for using them is primarily response rates: ample  
research has been done to indicate that response rates are higher,  
and if the goal is to maximize the value of a marketing message, HTML  
accomplishes that much better than plain text.

So the appropriateness of HTML mail depends, in large part and in my  
view, on the intent of the message (as well as, of course, the  
audience - don't send HTML mail to anybody using First Class...it  
doesn't render it at all.)
--
Skot Nelson
skot at penguinstorm.com