[Sigia-l] Images in HTML newsletters

[MJJAIXEN at up.com]

Similar things happen in web clients as well as in other e-mail clients
such as Lotus Notes.  And the reason these clients block graphics from the
web servers is because of abuse by spammers, who either use it to
force-feed porn or to track the effectiveness of their spam.

You probably need to take a step back and rethink the value of the graphics
and the metrics in communicating your message.  A plain text or a lightly
formatted text-only HTML e-mail message may turn out to be much more
effective in communicating your message than one with graphics that comes
up as blank on the user's screen.

What's more important:  the message, the image, or the
metrics/measurements?  Don't let secondary concerns cripple or compromise
your primary objective.

"Welie, Martijn van" <martijn.van.welie at satama.com> wrote:
> We're having an internal debate about how to deal with images in HTML
> newsletters.
> Most newsletters that I personally receive fetch the images from the
server.
> The email only contains the HTML.
>
> However, with most new email clients such as Outlook2003 and Thunderbird,
> the images are not automatically loaded. Therefore the HTML is rendered
> without images and looks crappy. Users get a message that some images
have
> not been loaded but I wonder how many people actually see it and choose
to
> download the images.
...
> But if you want to do some measurements regarding the opening of email,
you
> need to embed an image that must be loaded from a server, otherwise you
> cannot measure.