[Sigia-l] Pharma websites: the importance of a caregiver link onthe homepage

[Taylor, Brett]

I did some work for a drug specific site for Abbott Labs and in my
research, there was a lot of information for Caregivers, so we did put
it on the home page. The information was in relation to the disease, vs.
the drug itself and was supporting information like support groups for
caregivers, what caregivers need to know etc.

I would think if it is a drug specific site and there was enough
pertinent information then it would make sense to put a link from the
home page. 

Now if the site is for a drug store, doesn't make sense.

brett taylor + R O U N D A R C H + bus 312.529.2502 + mob 773.844.5233 +
web www.roundarch.com


-----Original Message-----
From: sigia-l-bounces at asis.org [mailto:sigia-l-bounces at asis.org] On
Behalf Of Mary Tung
Sent: Tuesday, July 26, 2005 4:33 PM
To: Sigia-l at asis.org
Subject: [Sigia-l] Pharma websites: the importance of a caregiver link
onthe homepage

Hi, 

I am currently working on a drug website, and I'm wondering if there's
any studies / opinions on the importance of having a "information for
caregivers" link on the homepage.

We decided not to put such a link on that homepage, but we need to make
a complying reason why. The reason I gave is that most visitors to the
site, whether they are the user or the caregiver, would want to research
the product, hence they would be more incline to click on the product
information first, and then information for caregivers.

Please give me your thoughts on this, and any studies done on the
usefulness of information for caregivers.

--
Mary T.

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