[Sigia-l] People as scanners, browsers, scowsers and searchers [eye tracking]

[FelcanSmith, Mark]

> From: Ted Han
> 
> More generally, is the use of eye-tracking equipment ever employed
> when trying to get user feedback, or do people tend to just sit over
> the users' shoulders?
> 
> -T

It is gaining popularity in some situations. I know of a few companies/consultancies that are using the Tobii eye-tracking hardware as part of their usability toolkits. http://www.tobii.com/

I just returned from UPA in Montreal and heard from these two companies about their use of the Tobii equipment in their studies:

- User Centric http://www.usercentric.com/UC/prodserv.asp?menu=0&sub=6
- Cesart http://www.cesart.com/flash/


Here's a blog dedicated to it, with some heat maps to show user tracking: http://blog.eyetools.net/