[Sigia-l] Mindshare Index

[Listera]

I was just reading about how "in the last month Apple¹s share of total news
stories read by ZDNet users in the desktop category skyrocketed from 3 to
over 70 percent". (In and of itself a remarkable piece of info underscoring
the impact of design and branding.)

<http://blogs.zdnet.com/Research/index.php?p=42>

I noticed what ZDNet calls "Business Technology Trax" which "measures the
extent to which the IT-news audience is paying attention to a particular
company or technology."

What is the Mindshare Index?
<http://news.zdnet.com/2100-9596_22-5357627.html>

Anyone know of other such mindshare indices, perhaps in other industries?

Ziya
Nullius in Verba