[Sigia-l] TMI - and expert-level knowledge

[James Melzer]

As Ziya pointed out, one of the interesting points Gladwell raises in
Blink is the difficulty people have expressing preference.  This has
implications for how we as designers measure acceptance of our designs
- with stakeholders and customers.  The act of simply asking someone
to explain their preference causes that preference to shift
unpredictably.  Obviously, we can still rely on people voting with
their feet or their wallets, but that is usually to late in the game
to change course...

In a related note, I listened to an interview with Jeff Bezos where he
explained that the performance of Amazon's search is measured purely
in terms of sales - not the usual precision/recall measures used in
LIS. They test different configuations in parallel and judge the
winner based on which drives the most sales.

Thoughts?

~ James


On Mon, 7 Feb 2005 06:41:30 -0800, Cecily Walker
<cecily.walker at gmail.com> wrote:
> On Mon, 07 Feb 2005 04:48:13 -0500, Listera <listera at rcn.com> wrote:
> 
> > If you get a chance to see Gladwell in person, don't miss it either. (I get
> > more money that way :-) He's soft-spoken but intense.
> 
> He's the keynote speaker at this year's South by Southwest Interactive
> Conference. I've just started reading Tipping Point in anticipation of
> his address; it looks as if I'll have to read Blink as well.
> 
> - Cecily
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