[Sigia-l] Research then prototype OR prototype then gatheruserfeedback

[Listera]

Eric Reiss:

> Did McMasters-Carr do special research? It seems more likely that
> they took their experience from the printed catalog, scrapped the
> cover, and turned the table of contents into the main menu. And they
> made the individual pages interactive rather than flat pdf-like
> screens.

This may all be true. Or false. We don't have the facts. What may be
missing, as is the case in most such discussions, is the opportunity cost:
what else could McMasters-Carr have done with
design/research/prototyping/etc that they might not have considered?

----
Ziya

"Innovate as a last resort."