[Sigia-l] the lesser importance of home pages -> more splash page fun?

Eric Scheid eric.scheid at ironclad.net.au
Fri Dec 16 21:52:16 EST 2005


Here's a thought ...

Now that it's widely acknowledged that most visitors to a website won't come
via the front page, but instead via direct links to internal pages from
elsewhere ... does this give license to do the splash page / intro funnel
thang once again?

After all, if the user was after something in particular, they'd more than
likely be going direct to the relevant page via google et al.

That leaves those who visit the home page for other reasons, such as getting
an overall impression of the site offerings/promise/brand, which could be
communicated via the theatrics of a splash page etc. That is designing for
the audience, after all ;-)

I remain unconvinced of this idea (and appalled), but what the heck?

e.




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