[Sigia-l] the purpose of a homepage

[mfg345 at aol.com]

> 1. How successful are your visitors? Are most of them being 
successful already?

As mentioned, conversion rates are excellent, TOS is good, fallout 
isn't bad either.

> 2. Is the home page helping them succeed? Is it helping them fail 
orstruggle? Or does it neither help nor harm?

My concern was that the homepage now isn't getting in the way (it may 
not be helping them, but it certainly isn't hurting anyone) and that 
tweaking the homepage might get in the way/distract users who already 
seem to be having a pretty good go at accomplishing their goals.

3. Could a "better" home page help visitors (and/or your business) be 
more successful?

If we do decide to rethink the homepage it will be my job to design a 
homepage that connects to and converts users who might not be otherwise 
served (as mentioned, "browsers"), while not getting in the way of the 
task-based shoppers who don't have much problem today.

Again, as a point of reference, does anyone have any good metrics on 
homepage clickthrough rates for content vs. navigation?

Michael