[Sigia-l] Personas vs. Audience Analysis

[Listera]

> The question is how do we go about designing emotional tools. By
> empathy (actually feeling emotions) or by thinking ... about emotion.

If you want to get closer to your users (in the U.S., at least), you'd
better abandon thinking all together:

"One adult American in five thinks the Sun revolves around the Earth, an
idea science had abandoned by the 17th century."

NYT
<http://tinyurl.com/cszwx>

---- 
Ziya

Best Practices,
For when you've run out of your own ideas and context.