[Sigia-l] Personas vs. Audience Analysis

[Listera]

Dan Saffer:

>> Advertising industry, often targeting an audience larger than  Google's, does
>> in fact imagine personality types, whose patterns for
>> adoption/consumption/loyalty/empathy/emulation/etc are paramount.
> 
> The failure rate for advertising is huge, possibly as a result of
> this sort of segmenting.

Whether advertising works" or not would get me into a long rant. (Mostly
does). But I gave that not as an example of efficacy (of advertising), but
as an example of a giant industry that does in fact use it.

> I'm not sure using the advertising industry  as a model for design is
> worthwhile anyway. Ads generally have one  task: buy my stuff.

Which turns out to be precisely the task for what we do: buy my stuff (idea,
product, service, etc).

> Marketing demographics just tries to make sure
> which demographics might be interested in their stuff.

How's that "different"?
  
> I agree it's not easy. But separating wheat from chaff is why they
> pay us the big bucks, isn't it?

Hey, speak for yourself. :-)

---- 
Ziya

Best Practices,
For when you've run out of your own ideas and context.