[Sigia-l] Personas vs. Audience Analysis

[Skot Nelson]

On Aug-31-2005, at 12:50 AM, Andrew Boyd wrote:

> persona == personality + tasks...."Hi, my name is Andrew and I am  
> working with the <project/productname> guys" that they are being  
> interviewed/observed in relation to <project/productname>

this is true of the advertising as well.

call me in for a focus group about food from a restaurant and you're  
not likely to be too concerned about my feelings about laundry  
detergent.
--
Skot Nelson
skot at penguinstorm.com

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