[Sigia-l] Personas vs. Audience Analysis

[Dave]

sorry if I was not clear. I thought I was defending personas, by
pointing out that they do deal w/ "doing" AND they deal w/
"personality" of the user as well.

I do like pointing out that personas help the entire team develop
EMPATHY. This can be pointed to as a key part of the persona. Thanx!

-- dave

On 8/30/05, Shep McKee <shep.mckee at gmail.com> wrote:
> Dave,
> 
> The "who" part is often just as important.
> 
> A perspective I have used to 'sell' personas (vs. user roles/
> profiles) is the need to develop some empathy for your user. Without
> empathy, it's difficult to keep the user in mind as you are designing
> a solution. But unless the persona is engaging, like a character in a
> novel, how can you really feel empathy?
> 
> Shep McKee
> Senior Usability Engineer
> webMethods, Inc.
> 
> On Aug 30, 2005, at 1:59 PM, Dave [Heller] wrote:
> 
> > personas are supposed to be about goals and tasks. The "who" part is
> > just meant to aid in giving context to where the doing is taking place
> > and other relevant qualities of the doer and their wholistic
> > environment.
> 
> 


-- 
David Heller
E: dheller (at) gmail (dot) com
W: www (dot) synapticburn (dot) com