[Sigia-l] Personas vs. Audience Analysis

[Shep McKee]

Dave,

The "who" part is often just as important.

A perspective I have used to 'sell' personas (vs. user roles/ 
profiles) is the need to develop some empathy for your user. Without  
empathy, it's difficult to keep the user in mind as you are designing  
a solution. But unless the persona is engaging, like a character in a  
novel, how can you really feel empathy?

Shep McKee
Senior Usability Engineer
webMethods, Inc.

On Aug 30, 2005, at 1:59 PM, Dave [Heller] wrote:

> personas are supposed to be about goals and tasks. The "who" part is
> just meant to aid in giving context to where the doing is taking place
> and other relevant qualities of the doer and their wholistic
> environment.