IA and Marketing Sneezers (was Re: [Sigia-l] Site registration

[Donna Timara]

Sorry for missing all the fun. But here's something --
http://tinyurl.com/cyq6t

> > The mantra is if-I-can-measure-I-can-manage.
> And the mantra is dead wrong: what exactly are you measuring?

Hmmm... [Hint: "effective CPMs"]

These firms want to know who the user is, his zip code, what age
bracket he falls in, and how else can they serve him. It is all about
segmentation and better means to target customers. Sure there is
problem with those who have fake registration. But that is easy
problem than not knowing anything about anybody who comes and goes.

> If this isn't a Design problem I don't know what is. The first thing I say
> when go in as a consultant is "I am a Designer, I Solve Problems." This is
> certainly one of the "problems" I solve, in context, in majority of projects
> I deal with. 

You remind me of Bernard Shaw's famous quip: "All autobiographies are lies..."

> Who else will solve it, accounting?

Or, a Designer who knows how to read a balance sheet. :-)
BTW, I am not accountant whom you recently included in you hate list.
I am the lawyer friend ;-)