IA and Marketing Sneezers (was Re: [Sigia-l] Site registration

[Eric Scheid]

On 25/8/05 2:58 PM, "Listera" <listera at rcn.com> wrote:

> I *am* thinking of the business interests of the content provider. But I'd
> be unwilling to cut my nose despite my face. The register-or-get-lost policy
> is not marketing-savvy, it doesn't invite, it doesn't allow for kicking the
> tires, it doesn't create potential relationships, etc. Neither is it
> mandatory for targeted marketing. It's an answer in search of a problem.

Ziya arguing for a best practice position. Now I've seen everything ;-)

e.

* "best practice" in this case being avoiding registration hurdles