[Sigia-l] It's all about sex

[Listera]

A first-of-its-kind study conducted by experts at the University of
Glamorgan has proved that men and women really are poles apart when it comes
to what catches their eye on the internet.

Where visuals are concerned, males favour the use of straight lines (as
opposed to rounded forms), few colours in the typeface and background, and
formal typography. As for language, they favour the use of formal or expert
language with few abbreviations and are more likely to promote themselves
and their abilities heavily.

"The statistics are complicated, but there is no doubt about the strength of
men and women's preference for sites produced by people of their own sex,"
said statistician and co-researcher Dr Rod Gunn.

Despite the parity of target audience, the results found that 94% of the
sites displayed a masculine orientation with just 2% displaying a typically
female bias.

<http://www.glam.ac.uk/news/releases/003056.php>

Significant or another crackpot 'science' project? [1]

Ziya
Nullius in Verba 

[1] "The University is now offering a consultancy service to businesses
seeking advice on tailoring their websites to their business goals."