[Sigia-l] Pharma websites: the importance of a caregiver link onthe homepage

[Marcia Morante]

The National Cancer Institute takes another approach.  Their Home Page
focuses on choice of cancer type or topic.  It's not until you click through
to the information that you're seeking that "patients" and "health
professionals" are directed to different material.  Here's an example:
http://www.nci.nih.gov/cancertopics/types/leukemia 

Marcia Morante
Kcurve, Inc.
(718)881-5915 - office
(917)821-2087 - mobile
http://kcurve.com
 

-----Original Message-----
From: sigia-l-bounces at asis.org [mailto:sigia-l-bounces at asis.org] On Behalf
Of leanne waldal
Sent: Friday, August 05, 2005 1:08 PM
To: Mary Tung; Sigia-l at asis.org
Subject: Re: [Sigia-l] Pharma websites: the importance of a caregiver link
onthe homepage


from the usability research projects i've done on live (not in design/
production) drug web sites, i've noticed users (patients, caregivers,
nurses, doctors) look in both sections, if there are two sections, to make
sure they aren't missing something.

for those that have separate sections for nurse/doctor/ medicalprofessional
and for patient/caregiver, the links are usually

medical professional or healthcare professional or professionals or doctors
or pharmacists or nurses

patient or caregiver or consumers or patients

for example, here are some web sites for amgen products that have separate
links on the homepage:

www.aranesp.com
www.enbrel.com
www.epogen.com
www.kepivance.com
www.kineretrx.com
www.neulasta.com
www.sensipar.com

On Jul 26, 2005, at 2:33 PM, Mary Tung wrote:

> Hi,
>
> I am currently working on a drug website, and I'm wondering if there's 
> any studies / opinions on the importance of having a "information for 
> caregivers" link on the homepage.
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