[Sigia-l] IA with Flash sites

tessa tessalis at nyc.rr.com
Fri Aug 5 13:54:09 EDT 2005


It is a frustration when others speak in terms of accusations and
defensiveness. I had hoped my tone was read as conversational without the
extra layer read in. We should try not think in terms of attack, but rather
working towards a mutual understanding. Sometimes you have to agree to
disagree, other times it is important to impart the knowledge that has
brought you to your premise. I am not a Pollyanna thinking everyone has
beautiful intent, rather, I am firm and friendly. I have found this works
best for me, however your environment may dictate a different strategy.

I agree with Ziya, we should be solutions-minded. This is a concept I
wholeheartedly support.

If we keep it conceptual, I agree that science/intellectual IA pursuits are
the same as the pursuits of an agency IA - clarity and goal accomplishing.
However, the industries immediate messages and goals are polar. In the long
term both are hoping to survive the economic rigors of the culture they are
associated with. Agencies are pushing product and consumerism, academia is
pushing the pursuit of knowledge and how mankind could possibly benefit.
Principles and practices may be driven by the survival strategies of
messaging and goals.

What kind of company do you work for? How does that shape how you think
about your principles and practices? I am curious.

Cheers,
Tess

on 08.05.2005 10:44 AM, Ted Han at notheory at gmail.com wrote:

> On 8/5/05, tessa <tessalis at nyc.rr.com> wrote:
>> Please don't let semantics get in the way.
> 
> [Obligatory aside: I hate it when people accuse me of this ;)  As a
> linguist, i find it very irritating that being accused of paying
> attention to semantics (meaning of utterances) is an indication that
> people think you're merely quibbling over minutiae.]  I wasn't trying
> to quibble, i was just trying to seat the current discussion in an
> appropriate context.
> 
>> "Best Practices" is a category I
>> have used loosely to indicate what others are currently accomplishing. The
>> implication being that just because it has been done, does not indicate the
>> need to behave as lemmings.
> 
> No need to get defensive, i was agreeing with you! : )
> 
>> Academia is quite distant from the principles and practices of advertising
>> and should not be included in this discussion.
> 
> I'm quite sure you're wrong on that.  However, i was unclear, below is
> a clarification:
> 
> Ziya said:
>> The ONLY issue in design is: does it solve the problem? Whether it's
>> experiential, creative, pedestrian, boring, revolutionary, etc., is
>> immaterial. Does it solve the problem? If we focus on that, the rest comes
>> very easily.
> 
> In so far as that is the case, i would say that science/intellectual
> pursuits are aiming at exactly the same thing.
> 
>> I assure you none of us are being lazy. I will go a step farther and say
>> that my role is to insure laziness is nipped in the bud. Creatives and IA/ID
>> are constantly troll the internet to see what is being done, and I formalize
>> this in mini-audits when I can. We are a busy agency and we challenge each
>> other.
> 
> Nor was i accusing you of being lazy.  I've taken Ziya's beef to be a
> displeasure w/ the desire to copy what others do, rather than figure
> out something clever yourself.  All i was remarking was that the best
> practices of others can help you figure out something clever yourself.
> 
>> I would amend your statement that more knowledge is more power, and say that
>> considered knowledge and attitude is power.
> 
> ::grins:: And i would reply that Knowledge is Power, Attitude is the
> will (in some cases arrogance) to use it.
> 
> -T




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