[Sigia-l] Design sells?

[Lisa deBettencourt]

Scary? Nah. Par for the course. And quite obvious if you've ever tried using 
a Motorola phone (sorry).

~Lisa

<snip>
"Back then we were saying 'Here's the features and the technology,' then put
a wrapper around it," he said in an interview at Motorola's office
overlooking the Lake Michigan shoreline. "Now the starting point is 'What
does the consumer want?' and then apply the technology to that."

<http://www.forbes.com/home/feeds/ap/2005/04/08/ap1934704.html>

Scary, huh?

</snip>