[Sigia-l] Re: [Bayue] RE: [ID Discuss] "It's More Than ROI" - Panel, UC Berkeley, Aug 25

[Pabini Gabriel-Petit]

Hello Jean-Anne

I was hoping to see notes on this event published, too. Sorry that probably
won't happen. How about bringing a similar panel to the monthly BayCHI
meeting?

Pabini

----- Original Message ----- 
From: "J. A. Fitzpatrick" <ja at jafitz.net>
To: "FelcanSmith, Mark" <mfelc at allstate.com>
Cc: "Peter Merholz" <peterme at peterme.com>; <sigia-l at asis.org>;
<experiencedesign at yahoogroups.com>; <AIGAExperienceDesign at yahoogroups.com>;
<discuss at interactiondesigners.com>; <aifia-members at lists.ibiblio.org>;
<bayue-boxesandarrows.com at lists.boxesandarrows.com>
Sent: Thursday, September 09, 2004 12:40 PM
Subject: Re: [Bayue] RE: [ID Discuss] "It's More Than ROI" - Panel, UC
Berkeley, Aug 25


> Sorry, we didn't have an official note-taker, and haven't yet come
> across anyone with good notes to share. We'll try harder next time!
>
> If anyone out there reading this was at the session and has reasonably
> good notes, please let us know, this is not the first request!
>
> Meanwhile, there are some relevant essays on the Adaptive Path site
> (e.g.
> http://www.adaptivepath.com/publications/essays/archives/000338.php) and
> of course Janice Rohn's chapter in Cost-Justifying Usability (not
> available online as far as I know).
>
> Thanks for your interest,
>
> Jean-Anne Fitzpatrick
>
> for the BayCHI East Bay BOF
> jafitzpatrick at baychi.org
>
> p.s. please excuse the massive cross-post, since the question went to
> many lists, I reckoned the answer should also...
>
>
> FelcanSmith, Mark wrote:
>
> > Anyone take notes that you would share?
> >
> > -----Original Message-----
> > From:
> > discuss-interactiondesigners.com-bounces at lists.interactiondesigners.com
> > [mailto:discuss-interactiondesigners.com-bounces at lists.interactiondesign
> > ers.com]On Behalf Of Peter Merholz
> > Sent: Tuesday, August 24, 2004 1:08 PM
> > To: sigia-l at asis.org; experiencedesign at yahoogroups.com;
> > AIGAExperienceDesign at yahoogroups.com; discuss at interactiondesigners.com;
> > aifia-members at lists.ibiblio.org;
> > bayue-boxesandarrows.com at lists.boxesandarrows.com
> > Subject: [ID Discuss] "It's More Than ROI" - Panel, UC Berkeley, Aug 25
> >
> >
> > [massive cross-posting]
> >
> > Announcing an exciting panel brought to you by BayCHI-East.
> >
> > ===========
> > It's More Than ROI: Defining the Business Value of User-Centered Design
> > Panel of Representatives from East Bay Companies
> > August 25
> >
> > + Schedule
> > 6:30-7:00 pm–Socializing
> > 7:00-8:30 pm–Panel
> > Beer and Food somewhere afterward.
> >
> > + Location
> > South Hall, Room 110, UC Berkeley campus
> > (UC Berkeley's most historic building!)
> > 10 minute walk from Downtown Berkeley BART
> > 5 minute walk from big available parking on Durant near Telegraph
> > Parking info here:
> > http://www.berkeley.edu/visitors/parking.html
> > Directions to the building here:
> > http://www.baychi.org/calendar/20040825/directions/
> >
> > + Panel Content
> > There has been a lot of discussion about the ROI of usability and
> > user-centered design. Depending on your perspective, formal methods to
> > calculate ROI may be the next big thing or just a distracting myth.
> >
> > The panel will focus on the real world today.
> >   - Are companies using formal ROI calculations to assess the value of
> > improvements to the user experience?
> >   - If not, how are usability and design resources justified in today's
> > business climate?
> >   - What can we learn from how other practitioners are handling these
> > issues today?
> >   - Are better approaches on the horizon?
> >
> > The panel discussion will be followed by Q&A.
> >
> > Our panelists will bring perspectives from a variety of business
> > contexts:
> >
> > Jeff English is user experience manager at PeopleSoft. Jeff will
> > discuss the objective and subjective ways that the User Experience Team
> > provides value to customers, to products, and to PeopleSoft.
> >
> > Michael Ferguson is user experience analyst at Ask Jeeves, Inc. Michael
> > leads usability, ethnography, and sundry other forms of research to
> > help the Product Design Team at Ask Jeeves address business and user
> > needs.
> >
> > Scott Hirsch is business strategist at Adaptive Path. Scott recently
> > published "Leveraging Business Value: How ROI Changes User Experience,"
> > an in-depth report on how design teams are currently valued within
> > corporations.
> >
> > Janice Anne Rohn is vice president, User Experience, at World Savings
> > Bank. Janice is just completing a chapter in the second edition of Cost
> > Justifying Usability, focusing on strategies and cost-benefit examples
> > for UE groups to use within organizations.
> >
> > Robin Krieglstein, as former senior design manager at LeapFrog Toys,
> > established LeapFrog's Content Design Team and created their Content
> > Standards and Guidelines program, content design training, and an
> > ongoing usability research program.
> >
> > ===========
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