[Sigia-l] Re: [Bayue] RE: [ID Discuss] "It's More Than ROI" - Panel, UC Berkeley, Aug 25

[J. A. Fitzpatrick]

Sorry, we didn't have an official note-taker, and haven't yet come 
across anyone with good notes to share. We'll try harder next time!

If anyone out there reading this was at the session and has reasonably 
good notes, please let us know, this is not the first request!

Meanwhile, there are some relevant essays on the Adaptive Path site 
(e.g. 
http://www.adaptivepath.com/publications/essays/archives/000338.php) and 
of course Janice Rohn's chapter in Cost-Justifying Usability (not 
available online as far as I know).

Thanks for your interest,

	Jean-Anne Fitzpatrick

for the BayCHI East Bay BOF
jafitzpatrick at baychi.org

p.s. please excuse the massive cross-post, since the question went to 
many lists, I reckoned the answer should also...


FelcanSmith, Mark wrote:

> Anyone take notes that you would share?
> 
> -----Original Message-----
> From:
> discuss-interactiondesigners.com-bounces at lists.interactiondesigners.com
> [mailto:discuss-interactiondesigners.com-bounces at lists.interactiondesign
> ers.com]On Behalf Of Peter Merholz
> Sent: Tuesday, August 24, 2004 1:08 PM
> To: sigia-l at asis.org; experiencedesign at yahoogroups.com;
> AIGAExperienceDesign at yahoogroups.com; discuss at interactiondesigners.com;
> aifia-members at lists.ibiblio.org;
> bayue-boxesandarrows.com at lists.boxesandarrows.com
> Subject: [ID Discuss] "It's More Than ROI" - Panel, UC Berkeley, Aug 25 
> 
> 
> [massive cross-posting]
> 
> Announcing an exciting panel brought to you by BayCHI-East.
> 
> ===========
> It's More Than ROI: Defining the Business Value of User-Centered Design
> Panel of Representatives from East Bay Companies
> August 25
> 
> + Schedule
> 6:30-7:00 pm–Socializing
> 7:00-8:30 pm–Panel
> Beer and Food somewhere afterward.
> 
> + Location
> South Hall, Room 110, UC Berkeley campus
> (UC Berkeley's most historic building!)
> 10 minute walk from Downtown Berkeley BART
> 5 minute walk from big available parking on Durant near Telegraph
> Parking info here:
> http://www.berkeley.edu/visitors/parking.html
> Directions to the building here:
> http://www.baychi.org/calendar/20040825/directions/
> 
> + Panel Content
> There has been a lot of discussion about the ROI of usability and 
> user-centered design. Depending on your perspective, formal methods to 
> calculate ROI may be the next big thing or just a distracting myth.
> 
> The panel will focus on the real world today.
>   - Are companies using formal ROI calculations to assess the value of 
> improvements to the user experience?
>   - If not, how are usability and design resources justified in today's 
> business climate?
>   - What can we learn from how other practitioners are handling these 
> issues today?
>   - Are better approaches on the horizon?
> 
> The panel discussion will be followed by Q&A.
> 
> Our panelists will bring perspectives from a variety of business 
> contexts:
> 
> Jeff English is user experience manager at PeopleSoft. Jeff will 
> discuss the objective and subjective ways that the User Experience Team 
> provides value to customers, to products, and to PeopleSoft.
> 
> Michael Ferguson is user experience analyst at Ask Jeeves, Inc. Michael 
> leads usability, ethnography, and sundry other forms of research to 
> help the Product Design Team at Ask Jeeves address business and user 
> needs.
> 
> Scott Hirsch is business strategist at Adaptive Path. Scott recently 
> published "Leveraging Business Value: How ROI Changes User Experience," 
> an in-depth report on how design teams are currently valued within 
> corporations.
> 
> Janice Anne Rohn is vice president, User Experience, at World Savings 
> Bank. Janice is just completing a chapter in the second edition of Cost 
> Justifying Usability, focusing on strategies and cost-benefit examples 
> for UE groups to use within organizations.
> 
> Robin Krieglstein, as former senior design manager at LeapFrog Toys, 
> established LeapFrog's Content Design Team and created their Content 
> Standards and Guidelines program, content design training, and an 
> ongoing usability research program.
> 
> ===========
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