[sigia-l] Seven deadly excuses for poor design

[Stew Dean]

Here's one I've come across a few times....

"They can just read the instructions"
Translation "We know it's overly complicated but, well, RTFM"

Stewart Dean
Interactive TV Producer


At 02:28 03/09/2004, Boniface Lau wrote:

>Seven deadly excuses for poor design
>
>http://zdnet.com.com/2102-1107_2-5324894.html
>
>PD> 4. "Well, it makes sense to me."
>PD> Translation: "I’m a representative sample of our customer base."
>
>PD> 5. "It will be so cool if we do it this way."
>PD> Translation: "My personal target audience is my co-worker (or
>PD> resumé) rather than the customer."
>
>PD> 6. "Customers will get used to it."
>PD> Translation: "Customers will continue using the product long
>PD> enough to lose touch with how difficult it is."
>
>PD> 7. "That’s what the help desk is for."
>PD> Translation: The design issues will soon be someone else’s
>PD> problem.
>
>
>Boniface
>
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