[Sigia-l] Alternative Focus Group Methods

[Jared M. Spool]

At 03:53 PM 10/14/2004, Dan Linsky wrote:
>Does anyone have alternative methods to conducting focus groups, rather
>than having one moderator ask questions?  I have heard of people
>creating collages from magazines based on how they feel about something,
>etc.
>
>Any suggestions?

Personally, this is one of my favorites:

http://www.hypnosisfocusgroups.com/images/Views_Article_-_December,_2004.pdf

Yup! Hypnosis!

I particularly like when he does past-life regression to get to people's 
true first impressions of the product.

Let me know if it works for you.

Jared


Jared M. Spool, Founding Principal
User Interface Engineering
4 Lookout Lane, Unit 4d
Middleton, MA 01949
978 777-9123
jspool at uie.com
http://www.uie.com