[Sigia-l] Alternative Focus Group Methods

[Donna Maurer]

I try to include lots of exercises rather than opinion-based discussion and use the 
outcomes to extrapolate to what I'm looking at.

I like using:
- free listing exercises (list all of the xxxx you can think of)
- prioritisation - give people content or functionality and ask them to prioritise it 
according to xxx (frequency of use, value to them, how quickly they need to get it)

Instead of questions, I also like using stories. eg "tell me about a time when xxx 
happened", "describe yourself using xxx"

These are nice because they are more concrete than an abstract discussion - they 
can also be better at involving everyone.

I'm sure there are heaps more interesting ways to do this ;)

Donna


On 14 Oct 2004 at 14:53, Dan Linsky wrote:

> Does anyone have alternative methods to conducting focus groups, rather
> than having one moderator ask questions?  I have heard of people
> creating collages from magazines based on how they feel about something,
> etc.
> 
> Any suggestions?
> 
> - Dan Linsky
> 
-- 
Donna Maurer
blog: http://maadmob.net/donna/blog/
work: http://steptwo.com.au/
AOL IM: maadmob