[Sigia-l] Kano Analysis

[Eric Scheid]

On 19/11/04 3:12 PM, "Boniface Lau" <boniface_lau at compuserve.com> wrote:
>>>> ok, how do you then determine which features and functions a site
>>>> map would have to satisfy this requirement?
>>> 
>>> That is where design comes in.
>> 
>> So you would then ignore entirely a methodology designed to
>> determine which features of a product make the best payoff in user
>> satisfaction?
>> 
>> a methodology like, say, Kano Analysis?
> 
> User satisfaction is a factor in determining requirement.
> 
> By meeting the requirement, one achieves user satisfaction.

The designer can take a guess as to which features will produce
satisfaction, but without some feedback from the users (eg. KA or UE) then
it is just a shot in the dark, perhaps guided by "best practices".

Say you're designing two different models of cars: one for the young
singleton, one for adults with young families. They both might have "it must
be fun to drive long distances" as a requirement (the summer break roadtrip
to florida for college kids, vs the annual pilgrimage to disneyland for the
family). I know you wouldn't suggest that both models should have the same
features, I know you're not that stupid.

How do you determine which features produce the most satisfaction payoff for
each group, thus meeting that requirement?

I won't give you a hint, mmm'KAy.

e.