[Sigia-l] long copy vs short copy

[Dwayne King]

I don't know that Eric is particularly trying to make a philosophical 
point so to speak. It seems as if he read a study that caused him to 
take pause. Was the study valid? Who's to say, from the methods, it 
sounds as if it were tested on a single site, so without replication, 
it's still just speculation. I, of one, am glad that Eric passed on the 
study. Anytime research flys in the face of conventional wisdom it's 
good for shaking things up a bit. Am I going to change the way I 
approach Web copy based on this one study? Probably not. But it's nice 
to provoke some, "what if" thinking.

my 2 cents

On Nov 10, 2004, at 5:17 PM, Boniface Lau wrote:

>
>> From: Eric Scheid
>>
>>> Better yet, use the requirements to decide what, if anything,
>>> should be done about the copy length.
>>
>> "requirements"?
>
> Yes, for people who actually deliver quality, not treating it as just
> a word.
>
>
>>
>> hee hee ;-)
>>
>> meanwhile, a philosophical question: does an arbitrary requirement
>> for a given page override site goals/requirements?
>>
>> a) product pages will have descriptions no longer than 50 words
>> b) the site's goal is to increase and maximise sales
>>
>> which applies?
>
> Treating such issue as a yes/no matter imposes a black and white
> mentality onto a shades of grey situation. That often causes more
> problems than what it is trying to solve.
>
> But to cut to the chase, please state whatever philosophical point you
> are trying to make.
>
>
> Boniface
>
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