[Sigia-l] long copy vs short copy

Boniface Lau boniface_lau at compuserve.com
Wed Nov 10 20:17:49 EST 2004


> From: Eric Scheid
>  
> > Better yet, use the requirements to decide what, if anything,
> > should be done about the copy length.
> 
> "requirements"?

Yes, for people who actually deliver quality, not treating it as just
a word.


> 
> hee hee ;-)
> 
> meanwhile, a philosophical question: does an arbitrary requirement
> for a given page override site goals/requirements?
> 
> a) product pages will have descriptions no longer than 50 words
> b) the site's goal is to increase and maximise sales
> 
> which applies?

Treating such issue as a yes/no matter imposes a black and white
mentality onto a shades of grey situation. That often causes more
problems than what it is trying to solve.

But to cut to the chase, please state whatever philosophical point you
are trying to make.


Boniface




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