[Sigia-l] long copy vs short copy

[Boniface Lau]

> From: Eric Scheid
>  
> On 9/11/04 12:56 PM, "Boniface Lau" 
> <boniface_lau at compuserve.com> wrote:
> 
> > That implies an inherent benefit of a certain length.
> > 
> A certain length? The article that spawned this thread didn't make
> any mention of word count or similar.

The "certain length" expression was referring to what you called "that
length":

ER> If in writing it longer you also get the best possible copy for
ER> that length, then it should be given the benefit of the doubt and
ER> considered. 


> 
> > So now, instead of demanding a short copy, people should ask for a
> > long copy?
> 
> All else being equal (eg. quality), then yes. 

That is the same mentality as those who accept only short copies. To
them, quality is a word. But length is something that they comprehend
because they can count. So they insist on getting a short copy.

I guess after seeing the test that you mentioned, they now insist on
getting a long copy because they know the importance of test, test,
test.


[...]
> Then test, test, test. The marcom folks already know that part
> (well, the professional ones that is).

Mind you, not all tests are created equal. True professionals know
what aspects should be tested. They can distinguish a good test from a
bad test. When presented with a poorly designed test, true
professionals won't be misled by the test result.


Boniface