[Sigia-l] long copy vs short copy

[Eric Scheid]

On 9/11/04 12:56 PM, "Boniface Lau" <boniface_lau at compuserve.com> wrote:

> That implies an inherent benefit of a certain length.
> 
A certain length? The article that spawned this thread didn't make any
mention of word count or similar.

> So now, instead of demanding a short copy, people should ask for a long copy?

All else being equal (eg. quality), then yes. Better to err on the side of
longer rather than shorter, as it's more likely to produce better results.
Apparently.

Then test, test, test. The marcom folks already know that part (well, the
professional ones that is).

e.