[Sigia-l] NYC UPA meeting 4/13 Memorial Sloan-Kettering Hospital Web site Revamp

[Ilise Benun (201) 653-0783]

Please join us for the next UPA NYC meeting 4/13

Topic: Where Design Meets Data--
Integrating Usability Insights with Web Performance Metrics

Presenter: Bill Drummy, founder and CEO of Heartbeat Digital

The qualitative value of usability testing is immeasurable,
irreplaceable, and... incomplete.  Even the best usability process needs to
be validated against quantitative performance measures. Relying on either
qualitative insights or quantitative measurement alone leaves you vulnerable
to enormous gaps in your strategic planning and implementation.

In this presentation, Heartbeat Digital CEO Bill Drummy provides a
real-world example of how rigorous usability testing and careful data
analysis were combined to produce a website that both won multiple awards,
and met measurable business goals:  The case:  the redesign of the entire
web presence for Memorial Sloan-Kettering Cancer Center, one of the world's
great hospitals.

Details:
When: Tuesday, April 13, 2004
Registration: 6:00pm (refreshments served)
Presentation: 6:30pm to 8:00pm (includes Q&A)
Location: McGraw Hill, 1221 Avenue of the Americas (@ 48th St.) 2nd floor
Cost: $10 for NYC-UPA members, $20 for non-members, $5 for full-time
students (payable at the door; add $5 for walk-ins)
Please RSVP to rsvp at nycupa.org
More info here: http://www.nycupa.org/events.html
Questions: (201) 653-0783