[Sigia-l] Usability preferences by gender

[Laurie Gray]

Adam, I believe that the ACM has produced a lot of work related to this
effort. I remember distinctly some very interesting work published in
Interactions back in 2000 about masculine/feminine preferences as they
related to internationalization issues. I'm not sure what's been
published in the shorter term. If you have access to the Digital
Library, it might be worthwhile to check them out.

Laurie

-----Original Message-----
From: sigia-l-admin at asis.org [mailto:sigia-l-admin at asis.org] On Behalf
Of Polansky, Adam
Sent: Wednesday, March 24, 2004 10:34 AM
To: Sigia-l at asis.org
Subject: [Sigia-l] Usability preferences by gender

Does anyone know of research that identifies or debunks the notion that
there are distinct usability preferences and responses to UI elements
specific to gender?

I'm working on an application that will be used predominantly by
professional women with a high degree of website usage experience. If I
can inform UI decisions with these preferences (if they exist), we might
be able to better influence the adoption of the application.

Adam Polansky
Sr. Information Architect  ::  Customer Experience
Travelocity.com
 v:  682.605.2518
m:  214.868.4157

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