[Sigia-l] the point-of-whatever-ness

[Jason]

hello,

i have recently been building and testing an online mortgage 
application and have come across an interesting question. Has anyone 
done any research that identifies the point in a person's filling out a 
form where they just start filling in the minimum in order to get the 
thing done? When does someone just start clicking "C, C, C, C, etc." in 
order to get to the end? It can apply to big long forms or even surveys.

There are two aspects that i would love to ponder:
1. Ways to determine the problem - is it based entirely on each 
individual user? Is there a word for this threshold? Any ways to 
determine it?
2. Ways to solve it - Any ideas on ways to avoid it?

one means by which we are dealing with this very long, multi-page form, 
is to try to make it as smart as possible. I mean, based on responses 
to earlier questions, not showing information that is not needed. Like 
"do you have a co-borrower?" indicating "no" eliminates the need for 
much of the form so we hide it. Testing has shown this to reduce the 
"point-of-whatever-ness"

Thanks,

Jason Pryslak