[Sigia-l] Card Sorting: How Many Users to Test

[Jonathan Baker-Bates]

> -----Original Message-----
> From: sigia-l-admin at asis.org [mailto:sigia-l-admin at asis.org] 
> On Behalf Of Donna Maurer
> Sent: 19 July 2004 13:22
> To: sigia-l at mail.asis.org
> Subject: RE: [Sigia-l] Card Sorting: How Many Users to Test
> 
> You know, when it comes to card sorting, I'm yet to see a 
> domain where there are significant differences between 
> segments 

Interesting - I suppose I've not either, but I always tell myself there
could be.

> Insight is more important than correlation.

I'm with you on that one, but not having Ye Olde Cluster Analysis
presented somewhere in the results document might leave you open to
charges of ignoring the available stats. Maybe it's just cowardice on my
part, but I always feel more comfortable having some maths to back up my
assertions, or at least having something to contradict if I think I've
got a good argument to do so :-)

Jonathan


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