[Sigia-l] ANN: Toronto, March 15-16, 2004 - Information Modeling and Structured Writing Seminar (Ann Rockley - Toronto STC)

[Scott Abel]

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SEMINAR - Information Modeling and Structured Writing
Toronto, Canada -  March 15-16, 2004
Sponsored by Toronto Society for Technical Communication
Presented by The Rockley Group - Ann Rockley
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Our Information Modeling and Structured Writing Workshop is a two-day
in-depth workshop that will teach you what you need to know to begin
developing structured content supported by information models. Information
models formalize the structure of your content, providing the framework upon
which the unified content strategy is based. Structured writing provides
standards for creating reusable content. You can¹t successfully reuse
content unless it is consistently structured. Workshop attendees will learn
how to create XML-ready content models that support content reuse in a
structured authoring environment. In addition, this workshop will provide
you with an understanding of the technological options available, and guide
you toward best practices designed to help you avoid the pitfalls
experienced by others before you. Numerous real-life examples will be used
throughout the seminar.

You will learn
- The business reasons for adopting a unified content strategy
- How to create information models
- Top-level and in-depth information analysis
- How to identify different types of reuse
- How to create 
   - Information product models
   - Element models
   - Structural reuse maps
   - Content reuse maps
   - Metadata
- Understanding structure
- How to write structured materials
- Structured writing and information theory
- Writing reusable, structured content
- How to write to models
- How to support your models
- Authoring tools (e.g., MS Word, FrameMaker, XML editors)
- Content management system (if using)
- Delivery (publishing) tools (e.g., from Word or FrameMaker, using XSL
stylesheets

Objectives
At the end of this workshop you will be able to:
- Analyse your content
- Develop information models
- Write reusable structured content
- Determine how to best support your models with your technology

Who should attend?
- Writers
- Editors
- Publishers
- Information Architects
- Software Developers
- Business and IT Managers
- Anyone involved in managing content/documents

Cost
Registration for this intense two-day one-day workshop is $1070.00
Cdn/$825.00 US per student. Register two or more stu-dents from the same
organization and get a $130.00 Cdn/$100.00 US discount per student.

Learning materials, lunch, snacks, and a copy of our new book on content
management, Managing Enterprise Content: A Unified Content Strategy, are
included in the registration fee.

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To register  visit http://www.rockley.com/WorkshopRegister.htm
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The Rockley Group
Website: www.rockley.com
Email: moreinfo at rockley.com
Telephone: 905.415.1885