[Sigia-l] Do you want a sitemap with your foam?

[Listera]

Has it gone too far? :-)

Salon.com Life | Macchiato morons
<http://www.salon.com/mwt/feature/2004/02/23/starbucks/index_np.html>

Do the people at Starbucks think we're all morons?

Judging from their latest initiative, a 22-page booklet called "Make It Your
Drink: A Guide to Starbucks' Beverages," they've decided that Americans are
meek, anxiety-wracked naifs who need shitloads of coaching when it comes to
ordering coffee. The booklet's mission: to help us "build confidence in
beverage ordering."

Huh?

This wallet-sized volume, which recently debuted in all 5,690 U.S. outlets
as part of a huge promotion called "Customize Your Cup," seemingly has two
goals: 1) to teach ever more panicky Americans how to bark out precise
commands like "grande, quad, ristretto, nonfat dry cappuccino" with perfect
Starbucksian diction; 2) to encourage us to spend more on pricey flourishes.
Extra shots. Noxious flavored syrups. Luxurious ice.


Ziya
Nullius in Verba