[Sigia-l] Buzzwords (was microcontent - a definition?)

[Listera]

"Eric Reiss" wrote:

> I thought we were talking about buzzwords, not acronyms

Nope, the list I posted is buzzwords by acronym. I spelled them out because
many of the buzzwords would be unintelligible even to otherwise upstanding
gentlemen such as yourself. I'm positive Ogilvy never used "B2B" in 1983.
All the "X2Y" buzzwords are artifacts of the dotcom era. Most of the allure
of using a buzzword is the truncation: you say you did a "Y2K project" or
you're in "B2G space" etc. Spelling it out would be so uncool. Incidentally,
B2B is as much an acronym as it's an abbreviation. SCSI is considered an
acronym, for example, yet most people wouldn't know to pronounce it as
'skuzzy'. I'm willing to call all these initialisms to simplify.

Better luck next time.

Ziya
Nullius in Verba